Sydney Sweeney’s $8 Bathwater Soap Goes Viral
Sydney Sweeney’s $8 bathwater soap goes viral as the Hollywood actress partners with natural soap brand Dr. Squatch to launch one of the most unusual celebrity products of the year. The Euphoria star is now selling a limited-edition bar of soap made with her actual bathwater — and fans are scrambling to get their hands on it.
Yes, you read that correctly. The product, officially named “Sydney’s Bathwater Bliss,” will be available exclusively on Dr. Squatch’s website starting June 6, 2025.
From Viral Ad to Real Product
Sydney Sweeney’s collaboration with Dr. Squatch first went viral in October 2024, when she appeared in a cheeky commercial lounging in a bubble bath, playfully addressing “dirty little boys.” The ad exploded online, sparking memes, questions, and plenty of requests for her bathwater.
Fast-forward to May 2025, and the team behind the campaign decided to deliver. In a joint Instagram post on May 29, both Sweeney and Dr. Squatch revealed the limited-edition product to fans.
“You kept asking about my bathwater after the Dr. Squatch ad… so we kept it,” the post read.
“Introducing Sydney’s Bathwater Bliss — a very real, very limited-edition soap made with my actual bathwater.”
What’s in the Soap?
While the inclusion of Sydney’s bathwater is the main attraction, the soap itself is said to smell like nature at its best, with earthy notes of pine, Douglas fir, and forest moss, combined with a hint of Sydney’s personal touch.
Dr. Squatch describes it as a blend of “the two best places on Earth: the outdoors and Sydney Sweeney’s bathtub.”
The bar is classified as a “medium grit” soap, suitable for gentle exfoliation. Despite the bizarre concept, it’s made with natural ingredients and aligns with Dr. Squatch’s usual product quality.
100 Free Bars in Giveaway
To kick off the launch, Dr. Squatch is giving away 100 free bars of Sydney’s bathwater soap. However, participants must be 18 years or older to enter the giveaway — perhaps a nod to the product’s oddly sensual and humorous undertone.
If you don’t win, you can still purchase a bar for just $8, a surprisingly affordable price for what’s quickly becoming a pop culture collectible.
A Genius Marketing Move or Too Far?
The campaign has sparked mixed reactions across social media. Some fans are calling it “iconic” and praising Sydney for embracing her viral fame with humor and confidence. Others, however, are scratching their heads at the idea of buying soap made from someone’s used bathwater.
Still, the buzz is undeniable. Major news outlets like CNN have picked up the story, and “Sydney Sweeney bathwater” is already trending across search engines.
This marketing stunt might sound ridiculous, but it’s undeniably effective. In a saturated beauty and wellness market, standing out is everything, and this collaboration nailed it.
Why It Works?
Sydney Sweeney has positioned herself as more than just an actress — she’s a savvy brand partner who’s willing to lean into the absurd to entertain fans and sell products.
Dr. Squatch, known for its natural, humorous, and often edgy branding aimed at men, found the perfect partner in Sydney. Their shared boldness created a product that feels both on-brand and completely unexpected.
And while other celebrity products try to be serious, luxe, or high-end, this one embraces weird — and that might just be the secret sauce.
When and Where to Buy
Sydney’s Bathwater Bliss will be available starting June 6, 2025, exclusively on drsquatch.com. With limited supply and massive buzz, it’s expected to sell out quickly.
Whether you’re a fan of Sydney, a collector of pop culture items, or just want to join the internet in its latest obsession ,this $8 bar of soap is sure to make waves.
Final Thoughts
Is this the wildest celebrity product launch of 2025? Very likely. But in a digital age where virality can lead to real profits, Sydney Sweeney’s bathwater soap is a strange-yet-strategic masterclass in modern branding.
So… would you bathe in a Hollywood star’s bathwater?
