WKRP Star Loni Anderson Dies at 79

WKRP star Loni Anderson dies at 79, marking the end of a remarkable era in television history. The beloved American actress, best known for her role as Jennifer Marlowe on the retro sitcom WKRP in Cincinnati, passed away on Sunday, August 3rd, at a Los Angeles hospital due to complications from a long illness. Her longtime publicist, Cheryl J. Kagan, confirmed the news just days before what would have been Anderson’s 80th birthday.
She passed away, and the news of her death was revealed.d Her fans and Hollywood peers grieved the death of a television legend whose wit, charisma, and presence shaped the way women appeared on television.
“We are sad to report the death of our loving wife, mother, and grandmother,” her family announced in a statement. “Loni brought so much joy into our lives and touched an estimated million more with her art and kindness. Her spirit will live on.”
A Midwestern Beginning to Hollywood Stardom
Born Loni Kaye Anderson on August 5, 1945, in Saint Paul, Minnesota, far from the glamour and glitz of Hollywood, Anderson grew up in a conservative household. Anderson was fascinated with the arts as a small child and started performing in school plays.
She attended the University of Minnesota, where she studied theatre and art. Everyone from that blonde Midwestern waif underestimated Anderson, but nobody was going to defeat her will. She began doing work in regional theatre and, before long, moved into commercials and small film roles during the early 1970s.
Her early career included appearances on popular shows such as S.W.A.T., The Love Boat, and Fantasy Island. However, her true breakout role wouldn’t come until the end of the decade.
‘WKRP in Cincinnati’ and the Role That Changed Everything

Anderson was brought aboard in 1978 to play the role of Jennifer Marlowe, an extremely gifted and glamorous receptionist at a on-paper Ohio radio station. The CBS sitcom WKRP in Cincinnati centered around a group of inept employees for a floundering AM station attempting to attempt and reclaim their rankings by becoming a rock format.
Even though the show had an excellent cast of characters, with Gary Sandy, Howard Hesseman, Tim Reid, and Frank Bonner, Anderson’s role as Jennifer made the show identifiable.
Jennifer was no typical secretary. She was poised, whip-bright, and had her wits about her in a crisis. She had the gift of fending off unwanted advances and maneuvering office politics with aplomb, and this made her an incredibly rare sight on late-1970s television—beautiful but never the joke. The character openly attacked the “dumb blonde” stereotype that was sweeping the mass media then.
Anderson once said in a 2003 interview with TV Guide, “Jennifer was in control. She wasn’t trying to please anyone. She knew exactly who she was.”
The role earned her two Primetime Emmy Award nominations and three Golden Globe nominations, cementing her television legacy.
Hollywood Fame, Love, and Tabloid Spotlight
Anderson was a pop phenomenon during the 1980s and early ’90s. She appeared in a string of made-for-TV dramas and movies, including A Letter to Three Wives (1985) and The Jayne Mansfield Story (1980), wherein she played the 1950s beauty whose life had gone wrong.
She starred alongside action-comedy legend Burt Reynolds in Stroker Ace in 1983. Their on-screen romantic chemistry soon spilled over into real–world romance. They wed in 1988 and became the decade’s most scandalous celebrity power couple.
Their marriage was not without its imperfections, however. The couple split up in 1994 in a messy, very public divorce. Court wars, custody battles, and public finger-pointing filled the tabloids for months.
Despite the scandal, Anderson maintained sole custody of their adopted child, Quinton Anderson Reynolds, and focused on rebuilding their personal and professional life.
Later Career, Advocacy, and a Life Well-Lived
Even as the limelight faded, Anderson continued acting and guest-starring in the 1990s and early 2000s. She appeared on television shows such as Melrose Place, Sabrina the Teenage Witch, Baywatch, and VIP. Her on-screen grace and timing never failed, which earned her guest spots even in her 60s.
Besides her film career, Anderson became an ardent activist for awareness of lung disease, too, after her mother‘s death due to chronic obstructive pulmonary disease (COPD). She also worked with various health organizations and was a campaigner for COPD drives for awareness in the 2010s.
In 2008, she married Bob Flick, a founding member of the folk band The Brothers Four, a group known for hits like Greenfields and Try to Remember. The couple lived a quiet, private life in Southern California, away from the Hollywood spotlight.
Survived by a Loving Family
Loni Anderson is survived by:
- Her husband, Bob Flick
- Her daughter, Deidra Hoffman
- Her son-in-law, Charlie Hoffman
- Her adopted son, Quinton Anderson Reynolds
- Her grandchildren, McKenzie and Megan Hoffman
- Her stepson, Adam Flick, his wife Helene, and their children Felix and Maximilian
While she largely stepped away from acting in her later years, Anderson remained active in charitable work and stayed in contact with fans through occasional interviews and public appearances.
Tributes and Reflections from the Entertainment World
Tributes flooded social media when word of her passing broke. Actors, producers, and fans posted about their experiences and admiration for Anderson’s acting and on-screen elegance.
“She was a trailblazer. Jennifer Marlowe made an entire generation of girls get it that brains and beauty are not mutually exclusive,” Emmy-winning producer Shonda Rhimes wrote on X (formerly Twitter).
“Loni had the rare ability to make you laugh, inspire you, and disarm you—all in a single scene,” said WKRP co-star Tim Reid, in a statement shared via Variety.
Celebrating a Legacy That Transcends Time
Loni Anderson’s TV legacy will be remembered not just for what she did but for what it meant. She brought dignity, intelligence, and a warm presence to a character that otherwise could have been demeaned or stereotyped.
Her performance as Jennifer Marlowe remains a cultural touchstone. The character was the subject of think pieces, college term papers, and modern sitcom parodies-years after WKRP ended its run.
Her life is a testament to determination, strength, ability, and grace.
Where to Watch and Remember Loni Anderson
Fans can revisit Anderson’s work on:
Her classic interviews, red carpet appearances, and rare behind-the-scenes footage continue to attract new fans, even among younger generations.